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OBVIOUS BRAND is not just an apparel company but also a social movement and state of mind. We understand how important it is to be confident in yourself and the most obvious way to achieve this is with your clothing. So we have developed our Urban-Prep style, which is a cross between casual and sophisticated. Our products embody the idea of self-expression and when wearing our products you will make your statement Obvious.
Our Products and Designs are clean and simple, which means our shirts and hoodies will give you the balance between looking casual as well as sophisticated. We have chosen to use high quality materials that will not only look good but will feel good. This means with our products you will have the ability to transition from work, to happy hour or stay comfy while running errands.